Traditional Names - Australian Post

More Than a T-Shirt

A T-shirt can carry more than a graphic.

It can carry a story.

In a recent feature with Australia Post, House of Darwin founder Shaun Edwards shared how every collection is built to celebrate the people, places and cultures that make the Territory what it is.

“All our T-shirts use different graphics and iconography that we pull from different stories around the communities and then portray over different garments,” Shaun says. “We put Traditional Place names on our T-shirts and encourage people to learn about the Country they are on.”

For us, that's what apparel has always been about. Not just something you wear, but something you learn from.

Every Traditional Place name, every illustration and every collection is an invitation to look a little deeper. To understand the stories that existed long before us and continue to shape this place today.

That thinking doesn't stop once the parcel leaves our warehouse.

“We use the T-shirts as an educational tool for different people around Australia to engage with First Nations people. Using Traditional Place names on our packaging is an extension of that.”

From the garment itself to the box it arrives in, every touchpoint is another opportunity to celebrate Country.

Because if we're going to send the Territory around the world, we want to make sure its stories travel with it.